From the Game's Introduction:
Toypocalypse is a Role Playing Game (RPG) where players use their imagination to craft a world and story with the help of a Game Master (GM). The Game Master provides the setting, by describing the world and its inhabitants to the players. This includes Non-Player Characters (NPCs), creatures, the environment and all the situations that come with a living evolving world. He provides an interactive realm that the Player Characters (PCs) may interact with. In short the GM provides the descriptions; the players provide the PCs reactions and actions. If you are new to RPG's you may wish to learn more about them before proceeding. It is beyond the scope of this document to explain all the nuances of table top RPGs. However if you're willing to jump in and learn as you go please proceed!
In Toypocalypse players play toys in a strange ominous setting where humans mysteriously disappeared a few years ago and the toys have become sentient. No one knows where the humans have gone but everything has been left in place, and the toys have been left to pick up the pieces. The more powerful toys have created various governments to rule the towns but most are oppressive and tyrannical and the toys can no longer suffer the oppression of this hastily formed government. Danger lies around every corner, and exploration of this new world drives each toy to find his place in a world where they are alone. Toypocalypse is intended to feel very much like Toy Story meets Roanoke Colony meets Lord of the Flies.