From the back of the book:
GWANDANALAND is the new game full of non-stop action and fun!
In GWANDANALAND the players create their own characters and lead them on an adventure through time, across worlds, and into danger. taking the best features of board games, adventure games, and role-playing games, GWANDANALAND is easy to learn, but tough to put away.
It's the game you can play a thousand times, but never play the same game twice!