Battle Game Sports and Hobbies was founded in 2009 by David W. Graham to promote the sport of live action battle gaming. The battle gaming is a cross of role-playing, wargaming, and foam sword sport. The company’s work is primarily in the publication of a series of books about Battle Gaming. The first of this series is entitled Battle Gaming: The New American Sport. There marketing focus has been primarily towards physical education programs at middle schools and high schools with the intention of introducing a new generation to a sport that combines exercise, excitement, and role-playing.