This game is not funny or cute. This game is badass, dammit! Any signs of cuteness or humor should be quickly suppressed. Anyone caught giggling uncontrollably at the table should be forced to walk the plank or go get everyone snacks. The person running the game needs to enforce this with a ruthless efficiency. Grimace a lot. Snear at any players who allow themselves the slightest smirk. After all, you're pirates, dammit! Get control of yourselves!
This game is meant to emulate the often bizarre nature of Saturday Morning Cartoon fantasy worlds. It's got a setting specifically designed to be a cool toy line. Imagine Pirates of Dark Water meets Carebears. Let out your inner pre-pubescent.