From the Game's Introduction:
The Pitch is a game for at least four players. (It should accommodate up to eight or so fairly well, and may even work with two or three.) Players will take the parts of employees of a company who are attempting to sell a particular product or service, and their clients or potential clients who will be deciding whether or not to buy what the company is selling.
Each player is dealt a card that they do not see, but which must be prominently displayed for all others to see; this is their status. They are also dealt a card that they can see and must be kept secret, which is their objective, cross-referenced from a table.
Play progresses with the business pitch and client meeting, ending after a predetermined time when the parties must decide whether the deal is on or not.