From the Designer's Website:
I've been involved in the internet since I set up my first Hotmail account back in 1996. Since then I've been intrigued, enthralled and entertained by this crazy thing called "web".
I was a part of New Zealand's biggest website, Trade Me, for five years. A project manager on web projects big and small for the last three years. I know how websites get put together, pulled apart and made better. But most importantly I've spent the better part of the last eight years living, breathing and learning through the web.
I believe that the internet doesn't need to be a scary place. That websites should allow you to do what you're there to do easily and intuitively. Mostly it just takes a bit of time, and a willingness to listen to what's going on.