Will Niebling is a game designer who began working part-time for TSR in the mid-1970s and helped work on the original Dungeon Masters Guide. In 1979, he became executive vice president of TSR Sales and Marketing, as well as their convention director. He's been involved in just about every aspect of the gaming business including the areas of design, development, publishing, sales, and distribution. He has worked as a game trade consultant for companies such as Random House, Berkley Publishing, DC Comics, Marvel Comics, and Capital City Distribution and helped direct programs for game companies such as Grenadier Miniatures, Wizards of the Coast, Koplow, and Mayfair Games. Mr. Niebling has served on the board of directors of the Game Manufacturers Association (GAMA) for many years. In 1997, he was part of group that took over the company Mayfair Games. In 2007, he left as the CEO of Mayfair to form a new game company called Elfinwerks, allowing him to concentrate on game design and development. He also works closely with Koplow Games in a variety of projects.
He is a graduate of the University of Michigan, Ann Arbor and is married with two kids, one of whom is William V. Niebling.