From the rules:
You know the words. Maybe you read them in a loathsome book penned by a madman. Maybe someone cruel whispered them to you. Maybe you had the misfortune to overhear them. Maybe they were taught to you by someone you hate.
You can say the words and terrible things happen...you can make terrible things happen. And maybe you do.
But someone said the words on TV. Some mad fool. And the words went everywhere.