Based on the cult television series
From the introduction:
Open your mail... what do you see? You see a number for your home, a number for your phone, for your social security, credit card, debt accounts, memberships… other than your family, have you ever been able to get anything from anyone based solely on a name? I challenge you to open a bank account without any numbers. No matter where you go, your sense of identity is lost in the sea of information and you become, simply, a number. There is no more individuality, only clusters of numbers.