From the introduction:
Sword and Sorcery: Conan, Elric, and the Grey Mouser. These are but a few larger than life superheroes, antiheroes and thieves that have dominated the exiting genre of Sword and Sorcery. Sword and Sorcery is dominated by commonalities: either pre-Atlantian or very early post-Atlantian setting, impossibly powerful barbarians, protagonist antiheroes, gold hungry thieves, demonic sorcery, snake men and ape men, distrust of magic, ultra rare demon-possessed weapons, aimless wondering, and alien gods. In the Sword and Sorcery Genre the "heroes" have one goal: collect treasure, survive to enjoy their gold and further their own plans.