The game presentation requires some degree of familiarity with QR Codes and methods for interpreting them as a byte stream which, in turn, can be read as text. The game itself is presented as a single QR Code containing the rules. The design rationale behind this presentation was an attempt to conform to the design challenge theme of "a different audience" - here, the intended audience is a tech savvy one.
The game itself is very free-form. It provides a "dream-world" setting that permeates the "real-world" and encourages players to seek out and surreptitiously record hidden messages which will presumably lead them to other players of the game.