From publisher blurb:
As game masters, we've all spent time designing our dungeon adventures to the fullest detail only to see our players spend a considerable amount of time in the local shops looking for goodies. We don't always plan out those parts of our adventure and usually have to improvise. What if we had a few generic or named shops with details on inventory, the shopkeeper and even a few side quest adventure hooks sitting off to the side for those occasions? That's where this book comes in!
Merchants & Markets is a system neutral, fantasy roleplaying supplement, designed for GMs who need to add more depth to their village, town and city designs. Over 100 merchants, markets and caravans are found within these pages, including blacksmiths, fortune tellers, herbalists, magic shops, potions shops, weapon dealers and several unique vendors. This book also includes a page of basic floor plans and five mini-adventures!