People discover fire. Fire cooks food. People eat food. Fire controls people.
Adept burns food. Adept eats ash. Adept controls fire. Adept burns people.
Charmancy is a new school of magick for Unknown Armies. Charmancers (also known as singetooths, fire bellies, or ash-holes) invert the fire-cooking paradigm. A singetooth eats burned food while fighting her enemies with weaponized kabobs and pastries.
Oh, and don't get them started about celebrity chefs. It's a touchy subject.