From the back of the book:
Care Bears: the Staring is an extremely compact RPG...based on the core concepts of the 1980's Care Bears franchise.
[Care Bears: the Staring] is a not-for-profit fanwork only.
Care Bears: the Staring is a game about the struggles of the heroic Care Bears to help spread their Mission of Caring to a world populated by foul Uncarers that thrive on human misery. Players take on the roles of a new generation of Care Bears (and Care Bear Cousins) in a quest to save Care-a-Lot and make the world a brighter place.