From the introduction:
Your Challenge: Keep a Restaurant going and, within 10 years, earn not one, not two, but three Michelin Stars. It is the highest honor a chef can achieve, and requires serving the best, of the best, of the best food around. It is a task that takes those who achieve it decades, decades of building the perfect team, sourcing the perfect ingredients, and building a reputation second to none. It takes dedication, perseverance, and more than a little madness. Good Luck.