From the back cover:
There Are A Thousand Stories In The Weird West(tm)... This Is Yours.
Sure, we've got some pretty darn good tales about the Weird West(tm) (you can read some of them in our dandy Dime Novels(tm), which come in this very same size), but theones you'll remember the best are your very own. This here book's got space in it for you to record your posse's wanderings in the Weird West(tm), plus there's a deluxe character record, and rules for giving faithful writers a bonus for their efforts. Go ahead: Make this book your own!