From the submitter:
This item is referred to the manual not sold through the Ulule crowdfunding campaign. The only difference is the front cover illustration by Dany Orizio.
From the product website:
Dungeon World is a world of fantastic adventure. A world of magic, gods, demons, Good and Evil. Brave heroes venture into the most dangerous corners of the land in search of gold and glory. You are those heroes. You go where others can't or won't. You conquer the unbeatable and laugh in the face of Death. There are monstrous things lurking in the world. Are you ready to face them?