Editora Abril is a major Brazilian publisher and printing company and one of the biggest media holdings in Latin America. The company was founded in 1950 by Victor Civita in São Paulo and is now part of Grupo Abril.
Civita had initially founded his publisher as Editora Primavera, publishing an unsuccessful comic magazine named in Brazil Raio Vermelho. The following year, Civita changed its name to Abril - referencing the month in which spring begins on the northern hemisphere - - and published its first title, Donald Duck, in Brazil called Pato Donald, which continues to run to this date. Abril's first magazine lead Civita to claim "It all started with a duck", parodying Walt Disney's declaration that "I only hope that we never lose sight of one thing – that it was all started by Mickey Mouse.
Source: Wikipedia, "Editora Abril", available under the CC-BY-SA License.