Ariel Productions Ltd was a division of Philmar Ltd, the famous maker of jig-saw puzzles, which had been founded by Philip Marx in 1937.
Ariel had been makers of board games for some years before they began to make card games. T
hese card games were almost entirely derived from children’s television programmes and were aimed at the cheaper end of the market. The production seems to have been done on the cheap but nonetheless the cards have an undeniable charm and evoke a feel of their period.
Ariel board games continued to be made until Philmar was eventually taken over by Gibsons Games in the 1980s and some of them are still published today.