The amount of effort they put into this game is equivalent to it's namesake.
In fact, I think this game was just one giant mistake starting with the name, and never ending from there.
I mean, most of the rules aren't even complete, and those that are stand in stark contrast with the original stated intent of the game.
The weirdest thing was that they tried to also sell t-shirts and coffee mugs featuring the games mascot characters; there was an order form in the last few pages of the game.
I think most ironic was that there was allegedly a review for this game printed in Pyramid (a print magazine published by Steve Jackon Games) that said to be on the lookout for good things from Studio Cranium, the folks who made this game.
Yet as far as I could tell, this was the only thing they ever published, and it's more or less existed in obscurity.
...it's probably for the best, really.